automation.engineer

Jolt Arc Lighters / 2016–2020 / System 01 of 05

2016–2020Project period

Founder

Retail prospecting & recorded-call qualification

Research independent retailers, ask a focused product-availability question and choose an outreach route from the response.

Noah’s contribution
Founder · retail sales and operating systems
Source
Historical operating account · confirmed by Noah
Part of the business
Jolt Arc Lighters overview ↗
Tools and operating methods
  • Google Maps
  • Desktop scraping application
  • Pipedrive dialer & transcription
  • Qualification script
  • Mailshake
Inside this system
  1. Workflow
  2. Information & handoffs
  3. The problem: many stores, limited selling time
  4. A simple recorded question before a sales conversation
  5. Where automation handed back to the founder
  6. Related systems

The workflow

The process.
The practical handoffs.

Follow the process, then open a step for more detail.

Explore the workflow and detailed system accounts below.

Information & handoffs

What carries
the work forward.

Information described in the historical account; a conceptual summary rather than a reconstructed database schema.
Record or handoffInformationPurpose
Retail prospectCompany name, website, phone number and Google Maps context.Identify a location worth qualifying.
Availability responseThe store’s answer to the recorded electric-lighter question.Inform the next sales approach.
Follow-up routeMailshake campaign or Noah’s direct call.Carry the qualification context into selling.

Inside the system / 01

The problem: many stores, limited selling time

An independent retailer could be a relevant stockist without justifying a lengthy research and sales cycle. Before pitching, the business needed a basic answer: did the store already carry an electric lighter?

That question gave the next conversation useful context. It also created a way to survey potential locations without Noah manually calling every store or visiting each location in person. The workflow was used for independent, lower-value targets; it is not an account of how the national-chain relationships were acquired.

Inside the system / 02

A simple recorded question before a sales conversation

The desktop application gathered business information from Google Maps, including reviews, company name, website and phone number. Noah set up a script to call retail locations through Pipedrive’s dialer, which had built-in transcription.

The call played a recording of Noah asking whether the store stocked the relevant product: electric lighters. The response supplied a qualification signal for the next action. The prerecorded question and transcription supplied a focused signal before the sales conversation.

Based on the outcome, prospects were placed into a Mailshake email campaign or Noah called them directly to pitch a consignment arrangement.

Inside the system / 03

Where automation handed back to the founder

The system reduced repetitive discovery work while preserving a personal selling route. A store’s product context informed the pitch; the commercial discussion about carrying stock could then happen by email or in Noah’s direct call.

Within Jolt Arc Lighters

Other parts
of the business.